News 2050: a 30-year outlook for the media
News media executives often comfort themselves that the digital world is moving so fast that “you can’t predict what’s going to happen next year, let alone in five years’ time”. We say that’s nonsense.…
Strategy isn't sexy. It just means having a (good) plan
This is where I think most people fall down. They can do a list of actions, but making them coherent seems to be really difficult because it means you have to start making choices. Real life trade-offs.…